Xiaomi takes pre-orders through mi.com site despite coronavirus lockdown in India
According to a support page, Xiaomi has the authority to cancel “any and all” pre-orders.
On Mi.com, Xiaomi is taking pre-orders in India to prevent a national outbreak of coronavirus. A notice on the e-commerce site stated that the company was only accepting prepaid orders and would complete the delivery after the lockdown was lifted by the government. Like Xiaomi, Samsung and Vivo are also taking prepaid orders from their online stores in the country. Companies such as Reality have suspended both their online and offline operations due to the lockdown. E-commerce platforms such as Amazon and Flipkart are currently not taking any orders for non-essential items.
“We are currently accepting prepaid orders only. Please expect that lockdown lifts will be ordered to be delivered once subject to local restrictions, ”reads a banner on the Mi.com site.
According to a support page, Xiaomi has the authority to cancel “any and all” pre-orders, although such cancellation will notify customers. The company also mentioned that the delivery partners are “subject to state-level and local restrictions” in addition to availability.
The words available on Mi.com clearly show that where Xiaomi will continue its sales through the online store, it wants to play a safe game to avoid any criticism if it fails to pre-order. Gadgets have reached out to Xiaomi for clarity on 360 orders and will update the location as a response to the company. Due to the lockdown, smartphone companies – among various other entities – are not able to make any sales through online and offline stores in the country. However, the government has recently relaxed operations for small local retailers.
In late March, the India Cellular and Electronics Association (ICEA), the apex body representing mobile phone vendors in the country, urged the government to include phones as a part of essential goods and start its online sales in the country. Smartphone companies are also looking for a way to resume their sales and services operations in the country.
Along with Xiaomi, Samsung and Vivo are the two leading smartphone companies in the country taking pre-orders – with plans to complete delivery after the lockdown closes. However, Amazon and Flipkart dominating the overall online market are still not taking any orders for smartphones. The two companies are still restricted from distributing only essential goods but have asked the government to relax the norms and allow a wider range of products to be delivered.
The current lockdown which was originally imposed on 24 March and extended on 14 April is in force until 3 May. However, some states have announced their expansion to prevent outbreaks of coronavirus in the country.