Tiktok names Disney’s streaming chief Kevin Mayer as new CEO
Mayer oversaw the successful rollout of the Disney + streaming service.
Former Disney executive Kevin Meyer will become head of Tikotok and chief operating officer of the popular video app’s parent company, the group announced Monday.TikTok names Disney’s streaming Mayer’s surprise boom from one of the entertainment industry’s most respected companies is another victory for the buzzy upstart TikTok, which has seen a surge in popularity among people locked in during the coronavirus epidemic. TikTok names Disney’s streaming Mayer led Disney’s direct-to-consumer offerings, where he oversaw the successful rollout of the Disney + television streaming service.
His new scope will include Tiktok and the app’s parent company, Global Development, Beijing-based ByteDance, by trade.
He will report directly to Yating Zhang, the founder, and chief executive of ByteDance.
“Kevin’s wealth for building successful global businesses has made him a suitable fit for our mission of inspiring creativity for users globally,” Zhang said in a release.
According to Bytedance, Mayer’s job at Disney included Hotstar operations on Hulu, ESPN +, and the direct-to-consumer platform.
“I am excited to help lead the next leg of the journey to ByteDance,” Mayer said in the release.
Bytedance is the owner of Tik Tok, whose kaleidoscopic feeds of 15 to 60-second video clips range from hair-dye tutorials to jokes about dance routines and daily life.
Since its launch in 2017, TikTok has been downloaded more than two billion times, according to the US-based research agency SensorTower. TikTok names Disney’s streaming It has large numbers in India, America, Indonesia, and elsewhere.
The platform, which is already a favorite of teenagers, is used by adults looking for ways to pass time during coronavirus lockdown.
According to SensorTower, TikTok generated 65 million downloads worldwide in March alone.
Marketing analysts have suggested that part of the app’s popularity is due to the aesthetic outlook and flourishing of the platform.
Unlike Instagram, which favors pleasant holiday ideas and perfectly crafted artistic shots, the most popular Tikok stars make videos at home in Longewala.
In addition, TikTok provides a change of pace from the video’s underlying leverage epidemic.
According to the company, Kelly Zhang and Lidong Zhang will continue as chief executive and president of the ByteDance business in China.
They manage BiteDance products including Doyin, Toutiao, and Xigua.