Tiktok is The most downloaded social media app
The 21-day lockdown period currently underway in India has proved to be a boon for the social media app TikTok, according to a report by App Annie. The mobile and data analytics company reported that short video apps were the most downloaded person in the social media category, followed by WhatsApp and Facebook over the course of 21 days.
According to AppAnnie, TikTok was ahead of all social media apps in India. However, the big trend was consumers who were looking for hyper-local social apps. Food delivery app growth was the highest in India, with more than 400% growth in the period 2017-2019. The Health and Fitness app also evolved over the same period with a 150% increase in engagement and spending.
The report noted that overall social media app downloads increased by 20% compared to January 2020, reaching a total of 49 million on both the iOS and Google Play platforms. Interestingly, in addition to the top three stated above, Halo was also among the high-downloaded apps. Halo is another short video app owned by ByteDance, the same software firm that TicTalk owns. Instagram (Facebook) and VMate (Alibaba Group) were the last two in the category for the week starting 22 March.
Now, Tiktok already had a stellar year in terms of growth in 2019. According to a report from the same firm, TikTok was India’s most attractive application, accounting for 44% or 323 million of 2019 Tiktok app downloads. In 2019, the global time on the short video app TikTok increased by 210% year-on-year. Behind the viral development of the app appears to be new short video formats that are highly favored by millennials, and lockdown has become the perfect catalyst for catapult even wider acceptance.
India also contributed to the development of fintech apps. Google Pay was the breakout finance app for 2019 in India, followed by CashBean, KreditBee, PhonePe, and YONO SBI. Tinder dominated the global consumer spending space among dating apps. It was the second-highest non-gaming app for the consumer in the last decade. Globally, the time spent on sports apps has increased by 30% from 2017 to 2019.