Swiggy starts grocery delivery service in Tier-1 Tier-2
Swiggy is collaborating with offline retailers such as Vishal Mega Mart and FMCG brands such as Marico to enable grocery delivery.
Swiggy has started delivering groceries and essentials to various parts of India to help people living indoors due to coronavirus outbreaks. The new operations have been discontinued in all Tier-1 and Tier-2 cities, with the company confirming Gadgets 360. In addition to grocery delivery, Swiggy has remodeled the ‘Swiggy Go’ instant pick and drop service as ‘Swiggy Ginny’. Swiggy starts grocery The service was originally limited to Bengaluru, but a rebranded version is set to reach various cities in India in the coming days.
To enable grocery delivery through its app, Swiggy has a dedicated grocery section from which customers can choose a store and purchase the items they need. The Bengaluru-based company has tie-ups with various offline retailers including the giant Mega Mart, as well as fast-moving consumer goods (FMCG) such as Marico.
Swiggy claims that he will place the necessary order in two hours. In addition, the new section lists nearby fruit and vegetable vendors at some locations, in addition to daily supplies such as kitchen supplies, personal and home care, and stores selling beverages and snacks.
A Swiggy spokesman said in a statement, “Based on our initial pilots, we have enabled the delivery of groceries and essentials to all Tier 1 and 2 cities, leveraging our extensive hyperlocal delivery fleet. ” National and regional (FMCG) brands to pursue this offering. A recent example is our partnership with Marco for offering essential products such as Safola Oils, Safola Oats and Cocoa Sol Virgin Virgin Coconut Oil through the ‘Safari Store’ on Saffola. “
In February 2019, Swiggy launched its ‘Gy Swiggy Stores’ feature aimed at delivering daily essentials including groceries to customers. Swiggy starts grocery However, the initial service was limited to select cities like Bengaluru and Gurugram. Thus, the company has taken steps to revive its store in the grocery section amid coronavirus lockdown.
Groceries will help Swiggy retain its users as large numbers of people are not ordering ready-made food due to fear of contagion. It is also a competitive move by the company to take on arch-rival Zomato, which has recently started delivering groceries to homes in more than 80 cities.
In addition to grocery delivery, Swiggy has relaunched the Swiggy Go service that was introduced in September last year to counter the Google-backed Denzo. The rebrand service, called Swiggy Ginny, is designed to allow users to order goods from any store they don’t want, not just Swiggy Partners.
Swiggy Ginny offers a way to receive orders from a nearby store as well as allows pickup and drop to send or receive packages from anywhere across the city. The service applies fees based on the total distance between pickup and drop point. In addition, it includes a cancellation fee that applies to the closure of a store selected by the user or not allowing pickup.
Initially, Swiggy Genie is active in cities such as Bengaluru, Chandigarh, and Mumbai. However, sources within the company say an announcement is forthcoming.
He gave a tough fight to Danzo with the expansion of Swiggy Ginny which is popular for being able to package and order. However, the latter has also started its food delivery in the country by partnering with companies such as Britannia.