Mitron, roposo and bolo indya: meet the 3 Indian rivals for TikTok
Many startups are working on Indian versions of popular versions such as Zoom, WhatsApp, Tiktok, with Narendra Modi being vocal for local initiatives. Inspired by this ideology, a Mumbai-based startup has developed its own version of India, now called Bolo Indya, available on the Google Play store. There is also Mitron developed by IIT Roorkee students Shivank Aggarwal and Raposa, which is a Gurgaon based developer.
The Mitron app is currently only available on the Google Play store but has received 5 million downloads. This is a direct competition to TikTok, so much so that the UI of the app is exactly the same as TikTok. The video style, similar tracks, similar video, same camera design, everything is similar to TikTok except for the bug.
At least some unique touches would have been great to offer Indian users and the Mitron app clearly remembers this aspect. Reviews on the Play Store are also mostly around bugs in the app, but Mitron currently has a rating of 4.7 stars on the Play Store.
If you have used TikTok, there is no learning involved about how to create and share videos using the Mitron app. Probably the reason why people are downloading it and using it is for Bytance, an Indian version of TikTok developed by the Chinese Internet group.
Meanwhile, short videos in Bol India have a very different concept and focus on infotainment rather than entertainment. Saxena says, “Quality content needs to be posted on our platform to become viral and popular.\
Bolo India has a very different concept of short videos and focuses on infotainment rather than entertainment.
On the Bolo Indya app, it was good to see users sharing videos related to learning English, tips to crack competitive exams, and more. Entertainment content on TikTok is rare. Saxena clarifies that Bolo India is actually competing against Tiktok’s #edutok and not other lip-synced and trivial content
Speak Indya allows users to create, view, and share content in 10 Indian languages. The company claims that 4.65 lakh + monthly active users on the app, 2.75 lakh + daily active users spend 27 minutes per day. “Our servers are based out of Mumbai and we use a secure and encrypted line to contact them,” says Saxena.
Roposo is not a new thing and is for the time being and is available on both the Google Play store and the App Store. The main idea of the app is the same as TikTok, but not a ripoff like Mitron. The app allows users to create and share videos. Users will be able to create their own original videos or can use an audio clip to make videos similar to Tiktok. The Roposo app currently has over 50 million users and is rated 4.3 on the Google Play Store and 4.5 on the Apple App Store. The application’s UI is very clean and easy to use.