Instagram ads ways for online videos creators to earn money
Instagram will also introduce advertisements to IGTV, its video product, with 55 percent of its revenue going to the creators of the video against which those ads run.
Facebook’s Instagram app on Wednesday launched new tools to enable people to make money from videos posted, as it competes for creative talent in an increasingly crowded market for mobile video content. Instagram, which already facilitates collaboration between businesses and popular users who pay to promote products on their accounts, sells “badges” to their fans while broadcasting live videos to some of those users Will start facilitating
The app will also introduce advertisements to IGTV, its video product, with 55% of its revenue, under which the creators of the videos are known against.
Among the personalities, it was chosen to participate in the initial tests for those devices are Avni Gregg, Ethan Bernth and Sallis Rose, rising stars who built many of their followers on the social video phenomenon TikTok, Which was owned by the Chinese tech giant ByteDance.
Facebook’s core app introduced similar features to allow influencers at its loyal fan bases starting in 2018, which became popular on Alphabet’s YouTube, subscriber platform Patrone and video game live streaming service Twitch. , Which is owned by Amazon.
Instagram’s chief operating officer, Justin Osofsky, said the badges will be sold at three price points – $ 0.99 (approx. Rs. 75), $ 1.99 (approx. Rs. 150) and $ 4.99 (approx. Rs. 378) – several dozen next month. It will be launched by users. The company will not initially take part in the sale.
Osofsky said that Instagram was not yet planning to subscribe for exclusive content.
Nor was it intended to lure big-name figures with licensed original content, he said, although in the past several months it began to cover production costs for very few content producers.
“We’re trying to test this direct contribution model between people and creators, and then we’ll see what makes sense to develop,” Osofsky said.